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2011 Trends
The Internet. A threat, an opportunity or just a fact of life. It seems as if the Internet has been with us forever, but it hasn’t. Back in 2011, it was fair to say that, when it came to the digital...
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2012 Trends
Marketing, health and safety and PR. In this year’s survey we asked a few specific questions about areas which we felt were hot topics in the wet leisure industry. What is the best way to market your...
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2013 Trends
In this year’s survey we took a closer look at trends in marketing and trends in the market. How people were selling things and what sort of things people were looking to buy. After all, the purpose of...
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2014 Trends
In terms of a recession, and although the wet leisure industry has had a good year the UK economy has been suffering overall, we are used to hearing about the ‘squeezed middle’. But has that been true...
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2015 Trends
For the third year running, Servicing and Repairs has scored the highest when businesses are asked what services they offer their customers. Reasons for this from the customer’s point of view might be...
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2016 Overview
In the main, 2016 has been a good year for the wet leisure industry, at least from the perspective of the businesses that responded to the survey. The weather was kind and the economy was reasonably...
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Industry Sample 2016
In this section, we look at what sort of businesses responded to the survey and answered either the online or postal questionnaire. The answers to these first six questions also give us a good, overall...
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Was 2016 a Good Year
Sometimes it may seem that we are all working in hard times and that business is difficult It is worth remembering before we start this section that according to the survey records, in 2010 and 2011...
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Pools, Spas & Saunas 2016
The media has commented that spas and hot tubs are becoming increasingly popular. Have you seen this reflected in your business this year? The responses to this question do seem to conflict slightly...
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2016 Trends
Would you describe most of your sales as being at the top-end of the market, budget conscious or somewhere in between? For the wet leisure businesses responding to this year’s survey, the budget sector...
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2017 Trends
Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The most noticeable change here compared to last year’s survey is the budget...
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Was 2017 a good year
On the following scale, how did you find business conditions this year? Over 90% of the survey respondents enjoyed a year that was somewhere between OK and Extremely Good. That’s in a year that didn’t...
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Pools, Spas & Saunas 2017
Looking specifically at the three main areas of the wet leisure industry: Spas and hot tubs. We have already seen that the hot tub and spa market this year has been robust. We commented last year, and...
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2017 Overview
Like most years, 2017 was a mixture of good and bad. As one respondent said, ‘Good start – poor finish. Just like the weather.’ Brexit and the economic and political uncertainty that goes with the...
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Industry Sample 2017
The questions in this section are designed to show what sort of businesses answered the survey and, in doing so, they also give a good overall picture of the wet leisure industry. Which region of the...
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2018 Overview
Against a background of political and economic uncertainty, the majority of the wet leisure industry enjoyed a successful 2018. Almost 90% of respondents expect 2019 to be at least OK and possibly...
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2018 Trends
Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between? The budget sector of the market continues to slowly grow from 4% last year to...
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Industry Sample 2018
The questions in this section are designed to show what sort of businesses answered the survey and they also give a good overall picture of the wet leisure industry. Which region of the UK does your...
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Pools, Spas & Saunas 2018
Spas and hot tubs. Spas are the volume sector of the wet leisure industry, its where we find the big numbers of sales every year and we always will. There has been some slow and steady change in the...
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Was 2018 a Good Year?
Summer 2018 was warm, dry and largely sunny. Temperatures were well above average and we received only about 75% of a typical summer’s rainfall. The economy recovered from the financial crisis but...
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